Media Power on Society – Celebrity Influence on Youth Culture

The media occupies an unique position within our society, all the things encompassed in this term such as newspaper, radio, television, etc; is gaining too much power and influence over the people. Because we live in a society where reputation is important, and credibility is a sought-after attribute, the individual is forced to maintain an external image that is acceptable to those around them. The opinion that media makes is of so much importance because if the media tells that some important person and/or company is, for example, a thief, most of the people will also think this. The influence of celebrities on youth culture makes this issue even more difficult to manage because, of the fact that it's a celebrity, the youngsters will believe almost everything they say thinking that because is a celebrity saying it, it is good.