Written task

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Business magnate couldn’t take more

The owner from the recently closed tobacco company was found dead in house with a gun.

Today in the morning was found dead William Eberhard inside his house with a gun in his hand and a bullet hole in his head. The founder and owner of “Alps Tobacco, Inc.” was recently left unemployed after some reports from the news broadcast made his company to be shut down. The news broadcast made a report, an incredibly rude news report where it accused the company to be throwing the toxic waste from the industry near a guarded area for the nature; these reports lead the company to a lot of legal problems and with the ecologists in many countries from the European Union and some not being part of that union as for example Switzerland and Norway. These problems resulted in a millionaire pay from the company to the many organisms for the ecology and as compensation t the different states involved in this issue.

William Eberhard was born in the 28^th of July of 1965, son of the manager of a paint company where he discovered his love for the business world. He studied in the Saint Gallen University the career of business management and economy. He graduated in this career in the year 1988 where he got his first job helping his father in the paint company. In the year 1993 he founded his own company of tobacco named “Eberhard & Henning Tobacco”, with his partner Karl Henning. After the death of Henning on 1994 he changed the name of the company to “Alps Tobacco, Inc.”, name it took until its shut down the past month. During the first years the company found problems with many ecologists which were complaining that the company was affecting the wildlife from the top of the Matterhorn, issue that was dismissed in a few weeks.

The family didn’t make many declarations but that they will take legal actions against the ecologists and the news broadcast for the result it reached. His son personally said: “My father was no monster as said by that news reports, he was a family man and a good father. He always cared about the one beside him no matter what ethnic he was or what economic level he was in.”

The police declared that: “The individual was found sitting on a couch with no life and a bullet hole in the side of his head, also with a gun type Colt 1911.45 in his hand, which suggests that he took away his own life because of the pressure he received from the ecologists after the news report from a few months ago. According to our forensic psychologist he entered in a very deep depression when his company was shut down as he, as declared by his own family to us, didn’t want to eat and was hours locked inside his personal studio, where we found the body. We believe it was a suicide, but in the case of the adverse situation we are gonna make everything we can to capture the killer."

His son also said: "My father helped us to survive in the life, all the earnings to maintain our families came from that company; cousins, uncles, aunts, etc were working in that company, including myself. But now, we got nothing left, the money we gained in that company is going away fast, and soon we will be with not enough money to live."

The city's municipality decided to commemorate the businessman with a funeral held in the town's principal plaza and let everyone interested in going and honour the fallen man to be free to do so, but with police guarding it in case any incident could happened.

The widow of mr. Eberhard declared her gratefulness telling us: "I feel so happy for the gestures and love they show to my dead husband and his memory, I'd like to ask the media and other similar organisms to stop accusing my husband of false actions and stop disturbing my family for respect to him." This declaration ignited the fires of fury in the ecologists whom answered: "We only do what is good for the nature and wildlife, what happened with that 'businessman' is what he deserved for doing such awful actions to the nature. We are happy that such a murderer and monster will never again disturb the peace and balance of the nature with his toxic industrial waste and the smokes of his fabric." This also woke up suspicions in the police departments, as said by the police general Wilhelm Steiner: "The declarations of the ecologists are very suspicious to us because as seen in the own industry and in the documentation of this industry, it doesn't produce toxic industrial waste neither smoke that could damage the biology. The industry was all natural and green friendly which is the issue that makes us doubt, the principal factory was located in the industrial district of München also producing a minimum  amount of smokes that were very low compared to the other companies in that sector, with also the difference that Alps Tobacco was the only one producing non lethal and eco friendly smoke."  

Rationale 

I chose this type of text to make more conscience in the people because it can describe a “real” situation, what will impact people for this issue and make them realise what the truth behind the media is. This task is related to the course section when we talked about media and, included in it, the biased media which was the media inclined to one specific side and giving only one point of view. The nature of this task is principally to show the people what can happened with the biased media and that it can be in some cases very dangerous as shown in the text: “(…) which suggests that he took away his own life because of the pressure he received from the ecologists after the news report from a few months ago.” This is an evidence of the effect the biased media produced in this example person, the effect could be as bad as making an individual to commit suicide or to make another individual to commit murder.

The audience intended for this news report is basically the general public, like the normal or average people. This people is more frequently unaware of the issues that corporations of media such as news broadcast networks can make us to do with their “mind games”.

News report: 870 words

Rationale: 217 words

Total: 1087 words

Act. 1 image analysis

This image is conveying a message where it is saying to us that the media can control, in a simple way, what you know and what you don't. It also tells us that the media can control what we think and can change it to their liking using the "global village" as, for example, a news report of bombings in Israel can be telled in Australia the way that the australians can think that the fault is all for the muslims and that everyone is against Israel while the truth might be that Israel is being corrupt and they started everything, and the muslims where only acting in self defense. This example shows how the media can simply change the thinking of the audience with few changes to the real story.

Media Power on Society – Celebrity Influence on Youth Culture

The media occupies an unique position within our society, all the things encompassed in this term such as newspaper, radio, television, etc; is gaining too much power and influence over the people. Because we live in a society where reputation is important, and credibility is a sought-after attribute, the individual is forced to maintain an external image that is acceptable to those around them. The opinion that media makes is of so much importance because if the media tells that some important person and/or company is, for example, a thief, most of the people will also think this. The influence of celebrities on youth culture makes this issue even more difficult to manage because, of the fact that it's a celebrity, the youngsters will believe almost everything they say thinking that because is a celebrity saying it, it is good.

Basics of paper 1

• Paper 1 asks students to produce a written commentary on one of two unseen texts within one and a half hour.
• Pasages for analysis may be complete pieces of writing or extracts from larger works. There is also the possibility of commenting on a visual text or extract from a longer piece. Possible text-types for analysis include: advertisements, opinion columns, brochures, extracts from memoirs, or travel writing.
• Each individual text is presented with two guiding questions.
• The official Paper 1 counts for 25% of the final grade. It is assessed externally.

June 21st, 2013

Idea Planner for Written Task 1 on Language and Mass Communication

Idea One:	Text type: An interview
	Topic:  The biased media
	Audience: Youngsters
	Why this text type is appropriate to topic: Because the audience can judge the interviewed by relating his answers with the questions.

Idea Two:	Text type: An opinion column
	Topic: The abuse of media
	Audience: Average people
	Why this text type is appropriate to topic: Because this text type allows transmission of ideas to many people in a fast and easy way.

Idea Three:	Text type: A news report
	Topic: The danger of biased media
	Audience: General public
	Why this text type is appropriate to topic: Because it can make people reflex about the topic.

Paper 1

This text, more than a simple text, is an advertisement of non-fiction genre. Because of the contents of the text we can say that this text has as target audience tourists as said in it :"Home to most of the nation's better-known hotels (...)" where it tries to persuade tourists to come and visit the island for those remarkable hotels. Another example of this is :"(...) the beaches are beautiful." Where it also tries to persuade tourists to come to the island but this time, for the beaches, mainly the elderly people or the people that want to lay in the beach and relax. This is a non-fiction text because it has elements that show this as for example the name of the place and the place itself because this country exists in the Caribbean as said in the text: "The twin - island nation of Antigua & Barbuda, the largest and most developed tourist destination in the Leeward Islands chain (...)" where it clearly gives the geographical space of it. Some stylistic features present in the text are for example the use of different colors at the beginning to remark the words "beaches"; "Antigua"; "Barbuda"; and "luxury". This features are probably used to tell the audience that the beaches in Antigua and Barbuda are luxurious ones, which could make people more interested in going to them. The author of this text could be the government of this country to, as said before, advertise the country for tourists to go to it. The theme of this advertisement is "the vacations in Antigua and Barbuda" because it permanently tries to persuade people to spend vacations or free time in these islands. There is the presence of an hyperbole in the third paragraph where it says: "Islanders claim their home boasts 365 beaches (...)" because clearly this is an exaggeration, as said later that quote: "(...) although this is an exaggerated amount (...)", of the fact that the island has many beaches.

All the features of this text are used to, as said before, attract tourists but mainly youngsters because of the fun it offers as, for example, where it says: "(...) is the home of a twice-weekly party and barbecue for sunset-watchers." because thats what attracts the youngsters most. The title itself is a rhetorical device because of it's question: "Why Antigua & Barbuda?" where it makes us think for a while and the it answers that question persuading to go to it. In this text, also, there is the use of certain images that show what the party and the beaches look like so it is more convincing to the public to get the message.