Saturday, 20 April 2013

April 5th, 2013

Activity 4.5

1.- This cartoon prove that language can be used to manipulate people by using a tone of critic against whoever says is preferable to have a good helth rather than smoking, like for example it could be used like: "Why have a good health when you can enjoy some cigarettes", where it's shown that the intention is to sell the cigarettes and make profit over the welfare of the people. It also remarks with the phrase "(...) but it might work." that most of the people believes this and so they make them get more profit and stay a longer time causing illness and death to people.
2.-
  • Anti-ads: opposed to the ads.
  • Philantropic ads: are ads that seek for the welfare of others.
  • Culture jamming:  is a tactic used to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising.
  • Parody and pastiche: (parody) in current use, is an imitative work created to mock, comment on or trivialise an original work, its subject, author, style, or some other target, by means of satiric or ironic imitation. (pastiche) An artistic work in a style that imitates that of another work, artist, or period.
http://en.wikipedia.org
http://oxforddictionaries.com

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